JORDAN CP3.IV CAMPAIGN

To launch Chris Paul’s fourth signature shoe with Jordan Brand, the campaign infused the shoe’s original inspiration, which were Japanese Gundam robots. To make it authentic, Japanese artist Shibuya was hired to illustrate over the image, as his fractal style perfectly reflected the design of the shoe. Careful coordination was given during the photoshoot to ensure both photography and illustration were able to integrate.

Art Direction + Design: Sean Butterly

Illustration: Shibuya