Concept + Design Sean Butterly

OBJECTIVE: Create a dynamic and unique Nike signature logo that reflected NBA player Giannis Antetokounmpo’s unique background. Iconic while being able to scale across a multitude of different mediums and applications. From footwear, apparel, accessories, packaging and brand campaigns.

Inspired by Giannis’s Greek background, primarily by the Hero’s Journey from Greek mythology. The interlocking GA letterforms are influenced by the meandering labyrinth’s from Greek legends, symbolizing his epic journey to NBA stardom.