Footwear Graphics Sean Butterly

Footwear Design Jovan Popovic

Graphic Lead Nate Dy

Graphic Design Sean Butterly

With partnership and insight from the lead graphic designer on this project, I explored a wide variety of styles. Starting from a more street car vibe, but eventually landing on a direction that reflects basketball’s lifestyle cross over appeal.

Inspired by a combination of performance and luxury streetwear. The wordmark harekns back to 90’s vintage basketball, while the net pattern is reminiscent of lux fashion.