Creative + Art Direction Sean Butterly

Photography Silas Lee

Videography T.G. Firestone

OBJECTIVE: JDI Day is a Nike global corporate event to celebrate their love of sport. We captured moments from the day at WHQ to communicate the unique experience of being a Nike employee.

OUTCOME: Footage from JDI Day was used for sponsored content on employer brand channels. The dynamic content generated increased engagement and presented a more authentic and transparent look into Nike’s culture.

To authentically convey the energy and spirit of this unique, Nike only event, we worked with a street photographer from Hypebeast, that matches Nike’s consumer facing approach to authenticity and rawness.