Creative Direction Sean Butterly

Art Direction Joe Owens

Creative Agency Farm League

Director Janssen Powers

OUR EMPLOYEES ARE THE ATHLETES.​ THE PRODUCT IS OUR CULTURE.​

Athletes and Employees are the human embodiments of Nike, reflecting our image and ethos. Products and Culture are the manifestations of our core values and identity. This emotive campaign captures the spirit and essence of what Nike’s culture is built on. This is a pinnacle expression of what Nike represent as a company.

This campaign was born out of the idea that the Olympics catalyze Nike like no other moment. The world and athletes dream of what’s possible. Nike employees work for years to make those dreams a reality.

Every 4 years the world unites in the spirit of competition. Every 4 years, Nike unites around the spirit of sport. As a company, we rally as a team to give Olympic athletes every advantage to perform at their best, while giving the world something to dream about.

Behind those dreams are the people that make it possible. In the same sentiment as Nike Brand storytelling, Nike’s Talent Brand team has set out to highlight Nike’s authentic culture, and the employees that help Nike win as a collective. Using the Olympics as the backdrop, this hero content tells inspirational employee and team stories that truly capture what Nike’s culture is about.It’s the people that make it special.

The creative direction reflects the real people in a transparent and artistic way as only Nike can.