AIR JORDAN XXX1 CAPSULE

The Air Jordan XXX1 collection was inspired by the ultimate expression of flight. The structure of bird bones, much like Jordan Flyweave, is designed for ultimate strength, while being as lightweight as possible. The interwoven visual language of both was the basis for the graphic language used as the “thread” across the entire collection. The graphics extended across all product, from footwear, apparel and accessories.

Art Direction + Design: Sean Butterly

Design: Huxley Chin

INSPIRATION