NIKE LEBRON 12 APPAREL GRAPHICS

The accompanying apparel collection for the Lebron 12 signature shoe required a robust visual center that evolved over the year long life span of the shoe. Working cross-functionally with footwear, I helped drive a consistent visual language for graphics. Entering into his 12th season, Lebron’s physical abilities were surpassing what any human had done on the court. Channeling the idea that he was almost like a genetic mutant in his abilities, became the underlying them. Click here for the Nike News article.

Art Direction + Design: Sean Butterly

INSPIRATION