NIKE LEBRON X APPAREL GRAPHICS

The accompanying apparel collection for the Lebron X signature line required a robust visual center that evolved over the course of a year. Working cross-functionally with the footwear and color team, I helped drive a consistent visual language for graphics. Since this was Lebron’s 10th shoe, the concept played into the Diamond Anniversary. At the time Lebron was playing for the Miami Heat, and had been subject to a lot of pressure. The theme of diamonds being forged by intense heat and pressure became the prevailing theme for the year. Click here for the Nike News article.

Art Direction + Design: Sean Butterly

INSPIRATION