UNIVERSITY OF PITTSBURGH BRAND IDENTITY

Although the Pitt Script is as iconic as it gets in the athletic world, it was important to build a supporting identity that is inspired by the most iconic structure on the University’s campus, and perhaps in all of North American campuses. The Cathedral of Learning is unanimously pointed to by both alumni and students as the heart of the school. The Neo Gothic-style pointed arch motif fills every aspect of the building. It became a natural extension to embed that aesthetic into the new elements of the identity.

Art Direction + Design: Sean Butterly